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The Dark Side of Marketing Healthy Food to Children

Posted on Monday, June 17th, 2013 by Michele Simon

By Susan Linn and Michele Simon

In response to the public outcry over the negative impacts of junk food marketing to children, food companies have started using popular media characters to market “healthy” foods to children. These products include fruits and vegetables, as well as processed food. So we now have Campbell’s Disney Princess “Healthy Kids” soup, Kellogg’s Scooby-Doo! cereal (with less sugar), and others.

But is this really progress?

The developmental vulnerabilities of children, along with the legal, ethical, and political pitfalls of encouraging the food industry to target kids, make marketing food to children harmful regardless of nutritional content.

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Posted in Big Food, Child Nutrition, Marketing to Kids | Tagged: , , , , , | Michele on Google+ | View/Add Comments (2) |

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